Search
Rank monitoring, technical audits, internal linking, on-page work and the pages a site is missing, drafted and maintained rather than delivered once.
The problem
A report is not a measurement,
and a lead is not a patient.
Ask a dental marketing agency which of last month's spend produced a patient who sat in a chair, and the honest answer is usually that nobody knows. What comes back is impressions, clicks, form fills and calls. None of those is a patient.
The gap is structural rather than dishonest. The ad platform knows about the click. The practice management system knows about the appointment. Almost nowhere are the two joined, so the number everybody reports is the one that is easy to get rather than the one that decides anything.
That gap is the whole product. Everything else here exists to make the join possible and then to act on what it says.
The standard
If a claim cannot be re-checked on demand, it does not go out. That applies to the marketing we publish for you and to the results we report back.
What it runs
Six lanes, on a schedule,
without anybody remembering to.
Answer engines
Patients increasingly ask a model instead of a search box. This watches what those engines say about a practice and writes for how they read.
Advertising
Paid search and paid social, with kill rules on spend that is not working and a daily check that campaigns still point somewhere that exists.
Replies
Comments and direct messages on social answered quickly, inside the same compliance rules as everything else, and escalated to a person when they should be.
Calls
The call is where most dental marketing is actually lost. This reviews what happened on them and shows where a booking was available and did not get made.
Reactivation
The patients already in the chart who have not been in for two years, and the treatment somebody agreed to and never booked. Run as a channel, not as a favour.
How it measures
It reads the appointment book,
not just the ad account.
The loop closes in the PMS
Spend and campaign data on one side, the practice management system's own record of who booked and who attended on the other, matched against each other. That match is the number worth having, and it is the one most reporting quietly skips.
The source is captured at booking
Where a patient came from is recorded at the moment the appointment is made rather than reconstructed weeks later from a tracking parameter that did not survive the journey.
Zero is a real answer
When a channel produced nothing, the report says nothing. A measurement system that cannot return a bad number is not a measurement system, and every engine that flatters itself was built by someone who understood that.
Every output is traceable
Inputs, prompts, model versions and outputs are logged for anything automated, so any published word can be traced back to what produced it and when.
The rules
Three, and they constrain us
more than they constrain you.
Nothing publishes without passing the gate
Every automatically published word passes a compliance check first, against the college rules that govern dental advertising, Canadian anti-spam law and privacy law. There is no developer bypass, including in testing.
Counts, never judgements
A verifiable count is publishable. Superiority language is not, in any channel, including image alt text and structured data. That protects the registration of the dentist whose name is on the page before it protects anything else.
The assets are yours
Pages, content, schema, tracking configuration and the data behind the reporting belong to the practice, in a usable format, including on the day a practice decides to leave.
Alvero Reach is a separate company from the dental practices it works with, and from Alvero, the practice management software. Neither is a condition of the other.
Where it is
Early, and it runs
on our own practices first.
Reach is in production across a small group of practices that the people building it also own. It is not generally available and there is no self-serve sign-up.
Running it on our own spend first is the only arrangement where a bad number costs us something. It is also why the lanes above are described by what they do rather than by results we would rather not have to caveat.
Who it is for
Practice owners who already spend on marketing, cannot say what it produced, and would rather have a defensible number than a prettier dashboard.
Start a conversation
Every enquiry is read
by a person.
Tell us what you spend now and what you believe it produced. The first useful thing we can do is tell you whether that belief is checkable.